You Are Smarter Than the Marketers

Yes, you are!  How do I teach this to my son as he grows up?  You don’t need everything that is put in front of your eyes, but oh how they will convince you that you do!  I suppose teaching him begins with practicing it myself.  Yesterday we had a moment…and due to my husband’s self control, we practiced what we want to preach.

Groupon is great…we cashed in a voucher this weekend at a photo studio, offering a photo session and 9 prints of your favourite pose for only £15, a £125 savings!  Groupon only works for the studio if they can convince you that you need more than 9 prints, or more than one pose.  The photo session on Saturday was fab.  We had great fun with the photographer, she snapped 92 photos in about 20 minutes, some of the three of us, loads of just the boy.  We set up our viewing appointment and were on our way.

Ahhh the viewing appointment is where they get you!  We practiced our “no” before we went in.  We will take our 9 prints of the one pose and leave, enjoying our £125 savings. Then she dimmed the lights and began the slideshow.  My breath caught as I looked at this beautiful family on the screen. Who were they?!  Is that us!?  And I knew, “we’re going to have to spend some money!”  Then she showed us the price list: £95 for one A4 sized photo, £185 for 2, or for £495 you can get the whole CD and the copyright to all those beautiful pictures.  “Can we take a day to think about it?”  “No, unfortunately we have to destroy all the images after this viewing or our database would become backed up.  Most people like to take the CD as it provides memories to look back on for years to come.”  I thought, “Christmas! We can buy the CD and give it to all our relatives for their Christmas!”

Now that’s what I call a memory!

She left the room for 90 seconds so we could discuss.  John’s response to my impulse was, “Honey, it’s £500. We flagged 4 prints as our favourites…that’s £125 per photo.  Do you really want to spend that? Are these memories really more important than the photos we’ve taken at home?” And then I remembered, “There is always a choice.” They were successfully convincing me that a beautifully photoshopped print was more memorable than the hilarity of a moment with my boys in the pool or watching him discover he can walk along the furniture. And so the woman returned, we ordered our 9 “free” prints, and we walked out the door, leaving behind a slightly bewildered studio owner.

Today I feel grateful that I will soon be receiving a beautiful print of our family for a fraction of what it would have cost, and I have great respect for my husband and son that will last a whole lot longer than a CD full of pictures.

And I realise that this is the way we teach our son to live in freedom…we choose to live in it ourselves!


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